Marketing strategy for B2B and healthcare companies

Pamela Wilson builds the marketing strategy your growing business needs to get recognized, remembered, and chosen.

Marketing strategy solutions

Marketing Strategy

Comprehensive

The full strategic foundation. Over four weeks, Pamela conducts stakeholder interviews, researches your market, and builds:

Stakeholder interviews (7–8) with your leadership, colleagues, and customers
Comprehensive competitive analysis: market position, strengths, and weaknesses
Positioning and messaging built for every audience, from prospects to investors
A full strategic report with findings and key takeaways
A prioritized roadmap of recommended marketing activities

Comprehensive $14,000 50% to kick off the project, remainder invoiced on delivery.

Perfect for: Companies that need a complete, documented strategy and recommended marketing activities.

Marketing Strategy

Sprint

Fast, focused clarity. In about ten days, Pamela conducts one to two stakeholder interviews and builds:

A competitive landscape analysis: who else is serving your buyers, and the gap only you can fill
A clear positioning statement that shows how you’re different, and better
Core messages mapped to every audience: customers, partners, investors
A plan of action and a standalone strategy document you own

Sprint $2,500 50% to kick off the project, remainder invoiced on delivery.

Perfect for: Early-stage companies that need a foundational marketing strategy, fast.

“I had the pleasure of working with Pamela on refining MindWise Health’s marketing, and her impact was immediate and long-lasting. She developed a comprehensive marketing strategy and created new messaging that perfectly captured our mission.”

Kishore Tummala
CEO and Founder, MindWise Health

“Pamela helped us develop our marketing strategy and core messaging. She took the time to deeply understand AVRwell, our mission, and the value we bring to patients and providers. This work has had a lasting impact on our growth and has strengthened our ability to share AVRwell’s vision with customers, partners, and investors.”

Emily Daviss
PT, DPT, Chief Clinical Officer and Co-Founder, AVRwell

Why companies trust Pamela Wilson

30+ years of marketing leadership across B2B, healthcare, and professional services
Former Chief Marketing Officer, Dental Claim Support
Champion Mentor, Project Healthcare accelerator, Nashville Entrepreneur Center
Preferred vendor, Nashville Entrepreneur Center
Author, Master Content Marketing and Master Content Strategy
Award-winning marketer and designer

“Pamela led the development of a comprehensive marketing strategy that gave us both clarity and direction. She was instrumental in the repositioning of Nōssi as ‘Nashville’s career launchpad for creative leaders,’ a message that truly captures our identity and resonates with our audience.”

Cyrus Vatandoost
President and CEO, Nōssi College of Art and Design

Pamela has been mentioned in

Answers to your questions

How do I choose between the Comprehensive Strategy and the Sprint?

If you need quick clarity, start with the Sprint. If you’re entering a new market, raising money, introducing a new line of business, or ready to replace scattered marketing activity with a real plan, the Comprehensive Strategy is the right fit.

Can I share the strategy document with my team or an agency?

Yes. It’s built to be handed to your team, an agency, or freelancers, and used as the reference for every marketing decision that follows.

Do you handle marketing implementation, too?

No. Pamela builds the strategy and hands you a plan detailed enough for your team, an agency, or freelancers to execute. She can recommend who to partner with or hire to help you implement it.

How does Pamela invoice for these projects?

You’ll receive an invoice for 50% of the full project fee to kick off the engagement. The remaining 50% is due when your marketing strategy is delivered.

Getting chosen starts with a robust marketing strategy. Kickstart the process with a conversation.

Pamela takes select projects. Meet now to book October engagements.